Ladbrokes have geared up for the start of the new Premier League season by introducing an innovative football accumulator tracker in their mobile platform.

Ladbrokes app users will be able to view their single-line football multiples as the matches unfold thanks to My Accas, which expands upon the pre-settlement status for each leg. In place of the standard “unsettled”, customers with football accumulators will see live score updates and “winning” or “losing” alongside each leg of their acca as the goals fly in up and down the country.

Director of Mobile & Devices Andrew Bagguley explained: “Enabling our customers to track their football accumulators in-running is a real step-change. My Accas is another industry-first for Ladbrokes on mobile, after the introduction of the fixed price Yes/No coupon to digital platforms in the summer.

“We’ve introduced a market switcher feature too, making it easier for customers to build their football accumulators – and as they follow their bets, while matches are in progress, we’ve incorporated bet-in-play to add a further dimension to the betting experience.”

“These developments have been built on the success of the live visualisations, enhanced scoreboards and timelines we introduced for football customers at the end of last season.”

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