It is the do-not-miss industry event: 2016’s ICE Totally Gaming – the show that has evolved to become the annual launch pad for gaming innovation. Not only will hundreds of new products be introduced to the gaming industry’s trade professionals, but the exposure of these products cuts across the entire spectrum – mobile, online, eSports betting, bingo, lottery, casino, street … even social media and online sectors.

Imagine the potential for chaos – with more than 25,000 participants from over 130 countries, attempting to negotiate an exhibition floor of almost 39,000 square meters [over 420,000 square feet] that features more than 500 exhibitors, including show-floor seminars plus learning programs through ICE Conference expert speakers. How is that possible in only three days?

ICE Totally Gaming brings innovation to the show with a custom designed App! The popular ICE App utilized by exhibitors, visitors, as well as the ICE Conference delegates, provides all attendees with the ability to access the full event, speakers, and product launch schedules. The App also functions as a personalized event planner complete with appointment and meeting timers. It even includes an interactive floor-plan to help navigate the “Gaming Technopolis.”

ICE Totally Gaming is the only B2B gaming industry event that combines both online and brick and mortar sectors. The comprehensive nature of this show provides attendees unparalleled access to networking opportunities – and the potential for expanding business opportunities in new and unanticipated directions!

ICE’s organizer – Clarion Events – is one of the oldest independent event organizers in the UK. They have not only developed an international portfolio of brands, but are also financially invested with interests in several of those industries. Clarion effectively and uniquely creates stimulating environments that help to build business success and enhance customer relationships. Their events attract the decision makers who are seeking solutions and innovative products that help to move their businesses forward. The is Clarion’s ultimate objective.

The ICE Totally Gaming show will be housed at the ExCeL event center – the largest exhibition space in London – February 2 – 4. Event conferences will include regulatory briefings, cross-platform and multi-channel gaming, cybercrime, security, and regulatory compliance, as well as updates into the future of game design and development.

As the gaming industry transforms and evolves at breath-taking speed, ICE Totally Gaming provides industry attendees insights into that future – as it unfolds!

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