Business-to-business lottery solutions innovator Lotto Warehouse Limited has reportedly inked a deal with Cypriot online casino and software firm Soft2Bet that will see its advances made available to even more players.

According to a report from CalvinAyre.com, Lotto Warehouse Limited is one of the few firms of its kind to be licensed by regulators in both the United Kingdom and Malta and offers online casino operators the chance to add a large portfolio of lottery betting products to their platforms.

Katarina Lilja, Business-To-Business Sales Manager for Malta-based Lotto Warehouse Limited, reportedly described Soft2Bet as being ‘at the forefront of the iGaming digital sphere’ thanks to its creation of cutting-edge products that ‘help drive the rest of the industry forward’.

“We’re proud that such an innovative and forward-thinking business can see the huge potential of our offering,” reportedly read a statement from Lilja. “We look forward to working with it to realize that huge potential.”

For its part, Soft2Bet has reportedly inaugurated a plethora of online casino brands over the previous five years including AlfCasino.com, Casinia.com, BuranCasino.com, Cadoola.com, MalinaCasino.com, BoaBoa.com and YoYoCasino.com as well as the sportsbetting domains at CasiniaBet.com and MalinaSports.com. It has moreover purportedly partnered with multiple game providers in the past and currently has an estimated customer base of around 700,000.

“We are proud to extend our business with Lotto Warehouse [Limited] and offer our clients an even bigger choice of entertainment online options,” reportedly read a statement from Uri Poliavich, Chief Executive Officer for Soft2Bet. “We look forward to the mutual fruitful cooperation with the professional team of Lotto Warehouse [Limited].”