Malta-based sportsbook provider Altenar has entered into an agreement with online lottery betting operator Lottoland that will see it deliver a fully managed sports betting platform for the Gibraltar-headquartered lotto provider.
The freshly-inked deal is Lottoland’s first-ever sportsbook launch. Having completed the integration and debuting with Lottoland customers in 2019, players in Austria and Germany now have access to lottery betting, casino gaming and now fixed-odds sports betting all on the same website.
“we are looking forward to a long-term cooperation together”
The sports betting platform is expected to see global growth throughout the new year.
Commenting on the deal in a recent press release, Commercial Director for Altenar, Domenico Mazzola, said…
“We are very happy to be working with Lottoland on their first sportsbook. The whole team is very proud that the product is now live.”
Chief Executive Officer for Altenar, Stanislav Silin, commented on the importance of the new collaboration…
“The deal with Lottoland is important to Altenar, and we appreciate the trust placed in our product and company to deliver such an important vertical for Lottoland’s global expansion strategy.”
“We are looking forward to a long-term cooperation together, and are going to do our best to ensure our sports betting solution provides the necessary technological edge and flexibility for Lottoland.”
The commercial director emphasized that Altenar has been chosen by Lottoland for its “flexible approach and customisation of the software,” which has been specifically made to meet the needs of the online lotto provider.
Also enthusiastic about the deal, Chief Executive Officer for Lottoland, Nigel Birrell, said…
“We are thrilled to be incorporating a sportsbook platform into our product offering for Lottoland players. Our customers are at the heart of what we do, and for that reason we are very pleased to be providing a one stop shop for lottery betting, gaming and sports.
Customer experience priority one:
“Having Altenar at the helm of its development means that we can truly focus on customer experience, with competitive pricing, ease of use, market variety and a frictionless user journeys all being incorporated into the design. We are very excited to see the finished product live on our site.”
Altenar develops and operates its software in-house, and is powered by premium quality data feeds.