German slot machine innovator Merkur Gaming has established a subsidiary for the growing Argentinean casino market and revealed that it is currently looking for suitable premises for the new enterprise in and around Buenos Aires.

A subsidiary of German gaming giant Gauselmann Group, Luebbecke-based Merkur Gaming explained that the move followed “many enquiries from major operators in Argentina over the past few months” and it now expects to open the local office for its new Merkur Gaming Argentina SA concern during the first few months of next year.

“Argentina is now re-established as one of the most successful countries in Latin America and, with its clearly favourable trading climate, it is exactly the right time to bring the Merkur Gaming brand backed by the high manufacturing standards and exceptional innovation of the whole Gauselmann Group onto the Argentinean landscape,” said Charles Hiten, Chief Executive Officer for the new Merkur Gaming Americas SA enterprise.

Merkur Gaming described Argentina as “one of the most vibrant gaming territories in Latin America” and stated that the establishment of its Merkur Gaming Argentina SA concern followed an extensive “market evaluation” process.

“Building on the success of our intensified activities throughout Latin America including increased brand awareness and the creation of an exceptionally strong team, all of whom embrace and share our commitment to excellence, has helped to give Merkur Gaming an exceptionally strong presence across the region,” said Hiten. “We expect nothing less from our new expansion into Argentina and, given the full support and the resources being brought to bear through the Gauselmann Group, we are totally confident of success. So my message to Argentinean operators is “you asked, we are responding and we are committed to making Merkur Gaming a “must have” investment for the gaming floors of Argentina”.”

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