American casino operator MGM Resorts International has announced that its nine venues in Las Vegas have begun rolling out the new mobile-friendly BetMGM sportsbetting service so as to give aficionados the ability to place wagers on a wide range of professional and collegiate sporting events.

The Las Vegas-headquartered firm used an official Friday press release to detail that BetMGM is a rebranding of the PlayMGM service it premiered in 2017 and is being operated in partnership with the Roar Digital LLC joint venture it established with GVC Holdings some two years ago.

Nonuple move:

MGM Resorts International explained that the roll-out is to involve the introduction of BetMGM-branded sportsbooks inside its Aria, Mirage, MGM Grand, Mandalay Bay, Bellagio, Luxor, Excalibur, Park MGM and New York-New York properties with each to additionally feature in excess of 100 gaming kiosks for those wishing to place faster in-house wagers.

On-the-go advance:

The casino giant stated that this debut is to also encompass the launch of an iOS and Android-friendly mobile sportsbetting app that will allow punters in Nevada over the age of 21 to lodge pre-match and in-play wagers on a plethora of professional and amateur sports covering everything from American football to golf. It additionally used the press release to declare that this mobile innovation is to come complete with ‘the latest betting odds, enhanced offers and multiple betting formats’ as well as ‘all the perks and betting options’ found in more traditional land-based sportsbooks.

Expanding exposure:

Scott Butera, Interactive Gaming President for MGM Resorts International, proclaimed that the BetMGM sportsbetting brand has already been introduced to punters at properties in West Virginia, Indiana and New Jersey and is soon set to be debuted at his firm’s MGM Grand Detroit venue in Michigan. He pronounced that the mobile and kiosk-based arms of the service ‘offer intuitive and simple navigation’ while furthermore being connected to the operator’s M Life Rewards loyalty program to give players the chance to ‘earn points, benefits and rewards’ for use at a multitude of land-based casino resorts.

Read a statement from Butera…

“MGM Resorts International has emerged as a leader in sportsbetting, striking significant partnerships with professional sports leagues, expanding our market reach and harnessing best-in-class mobile technology from Roar Digital LLC, powered by GVC Holdings. Beyond sports and we continue to offer new and exciting amenities at our properties as we’ve found our sport bettors appreciate world-class hotels, restaurants and entertainment. BetMGM allows us to incorporate them into the ecosystem of everything we have to offer.”

Acclaimed additions:

MGM Resorts International moreover asserted that the mobile component of its BetMGM service incorporates the GameSense responsible gambling program, which is being utilized under license from the British Columbia Lottery Corporation, while punters will only be permitted to lodge their inaugural on-the-move wager after visiting one of its participating Las Vegas venues to complete the enrollment process.