American online gaming technologies innovator, Rush Street Interactive, has announced the signing of a deal that is to see the Match-E-Be-Nash-She-Wish Band of Pottawatomi Indians utilize its Casino4Fun platform in order to launch a free-play iGaming service for players in Michigan.
A subsidiary of American casino operator, Rush Street Gaming, the developer used an official Thursday press release to detail that the agreement will permit the federally-recognized tribe to exploit its proprietary Internet gaming platform in order to debut a social online casino at GunLakeCasino4Fun.com.
Rush Street Interactive launched its first real-money online casino in the New Jersey-facing PlaySugarHouse.com in June of 2016 before following up with similar offerings for Pennsylvania’s SugarHouse Casino and Rivers Casino Pittsburgh. It explained that the mobile-friendly domain from the Match-E-Be-Nash-She-Wish Band of Pottawatomi Indians is to be themed around the tribe’s Gun Lake Casino and offer local aficionados over the age of 21 the chance to enjoy a range of free-play gaming entertainment encompassing live-dealer and table games as well as slots and sportsbetting.
Richard Schwartz, President for Rush Street Interactive, used the press release to clarify that his firm’s Casino4Fun innovation can moreover be used power real-money iGaming domains and has been built specifically for the United States market from the perspective of domestic land-based casino operators. He moreover stated that players in Michigan will soon be able to visit GunLakeCasino4Fun.com in order to compete for the chance to win a range of prizes such as dining comps and virtual credits that may be redeemed by visiting the Allegan County casino.
Schwartz’ statement read…
“We are humbled to have the Match-E-Be-Nash-She-Wish Band of Pottawatomi Indians as our first partner in Indian country. As states move forward in legalizing sportsbetting and online gaming, our Casino4Fun product provides our bricks-and-mortar casino partners with the marketing opportunity to both increase the engagement levels of current casino customers and convert play-for-fun social players into play-for-real money patrons should online gaming become legalized in their state.”
Gun Lake Casino is situated halfway between the cities of Kalamazoo and Grand Rapids and features a gaming floor complete with in excess of 2,200 slots alongside 47 gaming tables and a 14-table poker room. The aboriginal venue’s President and Chief Operating Officer, Sal Semola, declared that he is ‘excited’ to now be able to offer residents of Michigan ‘an exciting experience away from our bricks-and-mortar casino floor’.
Read a statement from Semola…
“We are pleased to partner with Rush Street Interactive to be the first tribal casino partner to deploy the proven Casino4Fun platform and begin taking advantage of this dynamic marketing tool to expand the reach of the Gun Lake Casino brand in the digital world.”