A new partnership agreement between Microgaming’s, Prima Networks Limited, and National Lottery AD will see the Isle of Man-based software development company’s online poker offering launch on the 7777.bg site.

According to the official press release…

The new deal marks the premiere of the Microgaming-branded poker network in the Bulgarian market and is in keeping with the company’s efforts to grow its footprint in key regulated markets.

First time launch:

Solid footing in the Balkan country via the partnership between Microgaming and what is the leading private gaming company in Bulgaria will be the first time National Lottery AD has presented customers with a bespoke online poker software solution via its 7777.bg site.

Courtesy of the exclusive deal, customers of National Lottery AD are now able to take advantage of playing on Microgaming’s feature-rich and improved poker software.

“commitment to continued growth”

Commenting on the new deal, Chief Operating Officer for Microgaming, Andrew Clucas said…

“This marks a significant step in growing the poker network and reflects our commitment to continued growth and expansion into regulated markets. We are delighted to work with National Lottery AD as their exclusive supplier of poker in Bulgaria.”

“feature rich poker solution”

Also adding his perspective on the agreement, Managing Partner for National Lottery AD, Milen Ganev said…

“This strategic partnership enables us to continue to diversify our product offering and to deliver entertaining and award-winning poker games to our customers. We look forward to our Bulgarian customers playing on Microgaming’s feature-rich poker solution.”

Microgaming-branded poker network:

Having launched in 2003, the Microgaming Poker Network is one of the longest-established poker networks in the world and is available in multiple languages. The poker network provides players with access to round-the-clock action, regular promotions and dozens of Casino in Poker (CiP) side games.

Recent releases:

Microgaming has recently released a string of new video slots including the sci-fi themed title developed by Triple Edge Studios, Action Ops: Snow & Sable, and Crystal Rift, a game developed exclusively by Austrian innovator Rabcat Computer Graphics GmbH the creators of Castle Builder II.