Microgaming has released its Playboy Multi-player online slot and will celebrate its launch with a network-wide competition in November.
Microgaming’s licensing partnership with Playboy began in February 2013, with the launch of the world’s first branded Live Dealer studio. Just six months later, the Playboy online slot went live. Now, Microgaming is releasing its Playboy online slot to its Multi-player portfolio, extending the game’s reach and introducing a completely new group of players to the iconic Playboy brand.
Microgaming has taken its existing Playboy online slot (single-player version) and adapted it to a 5 x 3 reel, 20 fixed payline Multi-player community slot. Players will still be presented with the sassy characters, stylish animations and apt soundtrack that made the online slot such a success. But they will play alongside five other players and there’s the added social element of chat functionality, enabling players to discuss gameplay.
Moreover, Multi-player Playboy also includes a bonus thermometer, which, when kept active in the base game, allows players VIP access into the exclusive free spins feature.
James Ford, Product Manager for Microgaming’s Multi-player games, comments: “Playboy is one of the most recognisable brands in the world – it has 97% unaided global brand awareness. So to be able to bring our popular Playboy online slot to Multi-player is very exciting. It is an ideal acquisition tool and provides our operators with a fantastic opportunity for creative and engaging marketing campaigns.”
To coincide with the game’s launch, Microgaming is running a network promotion whereby operators’ players will have the chance to win one of five one-year memberships of the Playboy Club London. The promotion runs throughout November and will be made available to all participating operators on the Multi-player network.
Matt Nordby, Playboy’s President, Global Licensing says: “We value our partnership with Microgaming and are delighted to build off of the success of the Live Dealer product and online slot to further enhance our offering with a Multi-player online slot. It’s another great way for online players to experience the exhilarating world of Playboy.”