Maltese online lottery services provider, Multi Brand Gaming Limited, has announced that its domain has signed a first-of-its-kind agreement with prominent Swedish convenience store operator, Direkten.

Extensive coverage:

The Zebbug-headquartered firm used an official Monday press release published by European Gaming Media and Events to detail that the new partnership is to see it join with Spelombudet Norden AB in order to introduce gaming terminals into some 30 locations managed by Direkten.

Lottery evolution:

Niklas Fagerstrom, Swedish Country Manager for Multi Brand, stated that the coming terminals are ‘a natural step in an ever-changing gaming market’ that will permit players across Scandinavia’s largest nation to easily access some of ‘the biggest global lottery jackpots and casino games’. He moreover declared that the in-store tablets are set to ‘bridge the gap between online and retail’ by supplying potential players with details ‘about the different betting products’ being offered.

Fagerstrom’s statement read…

“We are very excited about this campaign as it gives us a chance to reach players who would normally interact with betting in-store rather than online. Considering Direkten’s retail coverage across Sweden, this will offer a great market and our players an unprecedented choice when it comes to betting on the biggest global lottery jackpots.”

Global access:

Multi Brand proclaimed that its service is licensed by authorities in Malta, Ireland, Sweden and the United Kingdom and offers aficionados the ability to ‘bet on the biggest lottery jackpots from around the globe’ including America’s multi-jurisdictional Mega Millions and Powerball games.

Lottery luxury:

For his part, Svante Tornqvist, Chief Executive Officer for Stockholm-based Direkten, declared that he was ‘very happy’ to have inked the alliance with as the brand is ‘continuously being asked for by our customers’ and offers ‘a great product that suits our in-store offer very well.’