Top-rated sports betting and online gaming operator BetMGM has announced a new multi-year partnership with the National Football League. The brand is now the official sportsbook partner in Canada, as one of the first providers to go live with online services in Ontario. The brand launched online casino and sports betting services in April of this year.

Details of the Partnership

BetMGM now has the right to use official NFL marks in Canada and will be able to advertise via online platforms that are operated by the NFL. The brand also has plans to offer customers in Canada exclusive experiences connected to the NFL.

BetMGM CEO Adam Greenblatt commented on the new deal stating that the partnership sets the stage for amazing opportunities as the upcoming football season begins. The brand is already reportedly seeing interest from customers in Ontario and the collaboration will help to elevate the experience that BetMGM brings to the table.

Senior Director of Corporate Partnerships, NFL Canada, Gavin Kemp, also commented on the new deal. He said the NFL Canada is thrilled to be working with BetMGM in the country as its official sportsbook partner. Kemp pointed out that the platform that BetMGM offers is unique and will use new and innovative ways to enhance the NFL experience.

BetMGM already works with the NFL in the United States, so this deal helps to push the brand further into North America.

BetMGM Expands into New Jersey via Wizard Games

The online gaming brand has been busy expanding its presence in several areas along with Canada, including in New Jersey. The brand announced its partnership with Wizard Games was heading to the Garden State in June, bringing top-performing titles like Dragons of the North to BetMGM players.

BetMGM was impressed by the developer’s innovative mechanics and exciting themes and gameplay. Expanding the relationship with Wizard Games into a new category was a logical step for both parties involved and BetMGM is confident that the result will be a positive outcome.

This will most likely not be the last deal for BetMGM this year. It would not be surprising to see the brand announce yet another partnership before 2022 comes to an end. BetMGM is a major provider of online gaming options in the US, from casino titles to sports betting. We shall keep an eye out as the months dwindle down in 2022 to see if any more new developments arise with the company.