Online casino NetBet will be hosting all of Relax Gaming’s proprietary, Powered by Relax and Silver Bullet content, after adding the operator to its growing roster of partners. The deal gives the B2B multi-product provider a leg up in Romania and Germany, two markets where NetBet is among the most popular operators.
Made possible by iSoftBet’s Game Aggregation Platform (GAP), the integration enables NetBet Casino players in both European countries to access the supplier’s range of titles, such as the award-winning Money Train 2, the hit sequel to the wildly popular 2019 original, the blinged-out canine-inspired Top Dawg$ and Volatile Vikings, which was released in September and offers potential wins of up to 20,000 times the bet!
Fruitful collaboration:
Lauding Relax’s games as “proven performers,” Claudia Georgevici, PR Manager for NetBet said they are “delighted” to add the supplier to their casino offering, which thanks to the deal, now provides even more variety to their players.
“We look forward to seeing their intuitive designs and innovative gameplay draw new players to NetBet in Romania and Germany, thanks to this agreement.”
Content integration:
Also commenting on their contribution to the arrangement, Denisa Csepregi, Commercial Aggregation Manager for iSoftBet, said…
“Our aggregation platform brings huge amounts of quality to operators all over the world, and we’re very pleased to work with Relax Gaming to bring its content to NetBet. We have a close working relationship with both parties, and we look forward to being able to maximise the potential of this partnership.”
As mentioned, the online sports betting and casino that is owned and operated by Malta-based NetBet Enterprises Ltd. is a favorite in Germany and Romania and is constantly updating its expansive offering to include the newest and best games on the market. NetBet also holds licenses in Malta, the United Kingdom, Italy, Romania, Mexico and Greece, where in June 2021, it was awarded sports betting, casino and poker licenses by the Hellenic Gaming Commission (HGC).
Enhanced reputation:
For its part, Relax Gaming Chief Commercial Officer Daniel Eskola (pictured) used an official company press release to explain the significance of the new partnership deals…
“We have a track record for pushing the boundaries in game development and product delivery, and we are confident that our reputation will grow even further thanks to this new partnership with iSoftBet.
“It shines a light on the value that Relax brings to the table to both operators and the studios we work with, delivering top-level content quickly and easily. We are excited about this deal blossoming in the coming months.”
Major moves:
The latest agreement follows Relax’s “key milestone” launch in the Netherlands, partnering with land-based casino operator Holland Casino in a deal that makes it among the first to enter the newly regulated jurisdiction. That deal follows the iGaming supplier and aggregator’s content deal with global online gambling giant William Hill, which significantly expands its presence in the United Kingdom.
Also, in early October, Kindred Group completed the acquisition of the B2B iGaming supplier, having previously owned a 33.4 percent stake in the business. In July, the Stockholm-listed company entered into an agreement to acquire the remaining 66.6 percent of outstanding shares in Relax Gaming.
Upon completion of the deal, Kindred stated that it would be keeping Relax as an independent entity, with a separate management team and board of directors, within the company in order to “secure continued integrity” of the supplier’s B2B customers.