Almost two weeks after launching its five-reel Serengeti Kings innovation and Swedish online casino games developer NetEnt AB has now returned to announce that it is working on a video slot themed around the Hell’s Kitchen reality television series.

The Stockholm-listed innovator used an official press release to declare that the coming Gordon Ramsay: Hell’s Kitchen video slot is destined to ‘spice up’ its portfolio of branded games as it will come complete with the celebrity host chef’s famous catchphrases alongside ‘imagery to tantalize the taste buds.’

Superstar status:

NetEnt AB described Ramsay as ‘one of the world’s most renowned and influential television chefs’ courtesy of his Boiling Point and Ramsay’s Kitchen Nightmares programs while detailing that the 53-year-old Scot’s career also runs to a string of high-class eateries located in locations as diverse as the United Kingdom, Singapore, the United States and Hong Kong.

Experienced inspiration:

Bryan Upton, Games Director for NetEnt AB, used the press release to explain that Ramsay moreover holds an astonishing 16 Michelin stars in advance of proclaiming that the Gordon Ramsay: Hell’s Kitchen online video slot is set to ‘cook up a storm’ and ‘be top of the menu’ when it launches later in the year.

Read a statement from Upton…

“Gordon Ramsay is a true rock star of the restaurant world. His strong personality and use of a colorful vocabulary as front-man of Hell’s Kitchen have earned him legend status as a multi-Michelin starred celebrity chef with fans all over the world. Just as important, this allows us to produce a true slot with a strong narrative and a lot of adult fun. We can’t wait to see what our players think of what we have in store for them.”

Peerless praise:

NetEnt announced that the deal for its coming Gordon Ramsay: Hell’s Kitchen video slot was brokered by Ramsay’s licensing agent, Global Merchandising Services Limited, with this firm’s Licensing Manager, Jens Drinkwater, portraying the developer as ‘a clear leader in the online casino industry’ that has long exhibited a ‘commitment to entertainment.’