Online casino games and solutions developer, NetEnt AB, has announced the beta launch of a new affiliate service that offers video slot aficionados the chance to try out all of its titles for free in order to receive special bonus offers from selected operators.

Range of partner operators:

According to an official Tuesday press release from the Stockholm-based innovator, the advance is available via a new games section of its website at and features real-money bonus offers from the likes of LeoVegas, Cashmio, Casumo and ComeOn.

Innovation to help clients reach new players:

NetEnt stated that offering traffic-driven bonuses to customers interested in competing for cash prizes is a cost-efficient way for operators to reach new customers and has already shown success in verticals as diverse as e-commerce and travel.

Strengthening relationships:

Therese Hillman, the Swedish developer’s recently-installed Chief Executive Officer, described the trial of an affiliate service as ‘an important and natural step’ that should help her firm to position itself ‘in an attractive part of the value chain’ as it endeavors to ‘offer the ultimate entertainment experience.’

Hillman’s statement read…

“This new strategic initiative is a great way for us to strengthen our relationship with both operators and players. We know that we create entertaining slot games and our brands have a strong position on the market with a lot of fans and dedicated players. Through our affiliate site we’ll be able to supply operators with traffic and provide NetEnt AB fans with great content and offers when they play our games.”