After recently expanding its reach in the fast-growing Pennsylvania market in the U.S., NetEnt has now launched its live casino games with state-owned online gambling company Svenska Spel Sport & Casino.

After a successful technical integration, the Swedish online casino software provider’s Auto Roulette Studio, Blitz Blackjack, and Perfect Blackjack games are available with one of the Scandinavian nation’s biggest operators, while increasing NetEnt’s presence in the live casino market.

“Launching with Svenska Spel Sport & Casino is a major step in the growth of our live casino business.”

The collaboration also includes various marketing tools with “tailored campaigns” for acquisition as well as retention that will aid the operator in its efforts to expand its live casino business.

Commenting on the content integration, Vice President for Svenska Spel Sport & Casino, Jonas Nygren said…

“We are very happy to have NetEnt Live on-board and look forward to be offering their games to our players. We believe NetEnt´s existing and upcoming games have value to offer our players.”

Enhanced live product:

NetEnt’s live casino portfolio has been revamped over the last year, with a range of new games and product enhancements being launched, including Auto Roulette Studio and Perfect Blackjack. The  Stockholm-headquartered firm has also demonstrated its commitment to advancing the player experience by continuously improving usability, graphics and user interface (UI).

In the company press release, Director for NetEnt Live, Andres Rengifo, also commented on the launch, saying…

“We are proud that all the hard work we have put into our offering is showing in the products. Launching with Svenska Spel Sport & Casino is a major step in the growth of our live casino business and I’m sure that their players will enjoy our games.”

Wind Creek tie-up:

As noted, NetEnt recently made its games portfolio available in the northeastern U.S. state of Pennsylvania via a new partnership with the gaming and hospitality arm of the Poarch Band of Creek Indians (PCI Gaming), Wind Creek Hospitality. The deal makes its market-favorite casino games accessible to online payers within the state after the land-based operator added real money gaming (RMG) options to its existing free-to-play social casino platform this past August.