iGaming Business – US-based fantasy sports companies DraftKings and Hotbox Sports Ventures have entered into partnerships with two domestic professional sports league teams.

Hotbox has agreed a deal with NFL American football team the New England Patriots while DraftKings has secured a partnership with NHL ice hockey franchise the New Jersey Devils.

Under Hotbox’s deal with the Patriots, the terms of which were not disclosed, the fantasy sports brand will benefit from exposure on Patriots properties such as in-stadiums LED signage with updates from its fantasy games and a presence on the team’s social media outlets.

The partnership comes as DraftKings has begun promoting the latest run of its Fantasy Football Millionaire series, in which four fantasy football contestants can win $1 million (€794,000) each during the NFL season.

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