Online casino and sportsbook software innovator NYX Gaming Group Limited has signed a deal that will see its Cash Out early bet settlement feature integrated onto domestic sites operated by French sportsbetting firm Pari Mutuel Urbain.
Las Vegas-based NYX Gaming Group Limited declared that the move follows the integration of the innovation from its wholly-owned OpenBet arm to sites in other markets across the globe and is to be publicized in France via a “high-profile marketing campaign”.
August saw Pari Mutuel Urbain bolster its offering and take greater control over its front-end by incorporating the SiteBuilder innovation from OpenBet while the Paris-based operator’s relationship with NYX Gaming Group Limited dates back to June of 2010 when it began online operations utilizing the developer’s sportsbook platform.
“Introducing Cash Out to the French market is a landmark development,” read a statement from Matt Davey, Chief Executive Officer for NYX Gaming Group Limited. “Our companies have had a highly successful partnership since launching Pari Mutuel Urbain online nearly seven years ago and we are we are proud to have achieved another first. Players enjoy the flexibility that Cash Out offers and we are certain the uptake will prove as high in France as it has in other markets.”
NYX Gaming Group Limited stated that sites powered by OpenBet’s sportsbetting platform processed more than two billion individual wagers in 2016 and set a new company record last month after handling 68,000 bets per minute during the 170th running of the annual Grand National horseracing extravaganza in the United Kingdom.
“As the first to market with Cash Out in France, we are cementing our position as one of the country’s leading sportsbooks and taking our offering to the next level,” read a statement from Jean-Marc Leglis, Chief Technology Officer for Pari Mutuel Urbain. “Our players can now benefit from the opportunity to mitigate risk and lock in profits with the Cash Out product that is easy to understand, satisfying to use and comes with a proven track record.”