iGaming Business – Three English Premier League (EPL) football clubs have announced partnerships with a number of online betting companies.
Liverpool, which finished as runner-up in the 2013-14 EPL season, has struck a two-year partnership with Scandinavian online gaming website ComeOn!.
The deal, which will begin in the 2014-15 season, will see ComeOn! become the club’s regional betting partner in Scandinavia.
ComeOn! will use the club’s official platforms to offer fans in Norway, Sweden and Finland various promotions and gaming prices on each Liverpool match.
Elsewhere, FA Cup finalist Hull City as entered into the largest shirt sponsorship deal in its history after reaching an agreement with online betting company 12Bet.