In a move that further bolsters its footprint in Serbia‘s rapidly-expanding regulated online gambling market, Oryx Gaming has inked a deal with Gauselmann Group-owned MerkurXtip, making it the operator’s exclusive content aggregation partner.

The successful integration has seen the online casino and sports betting operator significantly enhance its virtual offering, gaining access to Oryx Hub and its more than 10,000 games from over 100 top-tier suppliers.

RGS partner content:

MerkurXtip will moreover have access to content from the Bragg Gaming Group (TSXV:BRAG) member’s premium RGS partners including German online games developer, Gamomat, as well as Golden Hero, Giveme Games, Arcadem, Peter & Sons, CandleBets, and Malta and Krakow based international games studio, Kalamba Games.

Oryx Hub is being utilized by the iGaming operator to roll out games from Oryx’s remote gaming server (RGS) partners alongside various third-party content via leading suppliers such as Microgaming, Blueprint, Greentube, Pragmatic Play and Evolution.

Multi-purpose utilization:

The Slovenian provider’s data platform will also be used by MerkurXtip for the purpose of analyzing product performance, as well as to perform targeted marketing campaigns, and to offer a variety of player engagement tools, such as leaderboards, free rounds, achievements, and tournaments, all of which have been shown to markedly increase player retention and values.

Commenting on the mutually beneficial tie-up, Head of IT for MerkurXtip, Nenad Aleksic, said…

“By partnering with ORYX we are now able to offer our customers a substantial library of top-notch gaming content via a single integration.

“ORYX’s gaming content has gained a strong following in Serbia and beyond and we are thrilled to have added it to our online casino and enhance our offering.”

Growing market:

According to Oryx, Serbia’s regulated online gambling market has grown rapidly, with an increase in online GGR from €16m in 2016 to €96m in 2019 and a  compound average growth rate (CAGR) of 82 percent. Meanwhile, the Ljubljana-based company has enjoyed popularity with Serbian players on the back of partnerships with a number of operators, including Balkan Bet, Olimp, Meridian Bet, Maxbet, Top Bet, Admiral Bet and Mozzart Bet.

Also commenting on the new content agreement, Managing Director for Oryx Gaming, Matevž Mazij, added…

“Taking our products live with yet another operator partner in Serbia is a great testament to the success and popularity of our content in the country.

“We are going from strength to strength in the market and through this deal with MerkurXtip we will further bolster our existence in Serbia and extend the reach of our premium products.”

Synot tie-up:

In addition to Serbia, the leading turnkey solutions provider has also seen its way into the Slovakian and Czech markets, having recently partnered with Synot Group brands Easit and Synot Interactive.

Licensed by both the Malta Gaming Authority (MGA) and the Romanian National Gambling Office (ONJN), Oryx is compliant, certified, or approved to operate in 18 other major jurisdictions and is accredited with the ISO/IEC 27001 Certification for its Information Security Management System (ISMS).