Pariplay®, the well-known division of NeoGames S.A., is excited to reveal that it has entered into an alliance with the Malta-based flagship firm, ComeOn Group.

Extending global impact:

With this alliance, Pariplay® hopes to extend its presence in international markets. Examples of content that will be launched and available across ComeOn Group’s array of brands, involving its leading ComeOn!, will be games from the renowned Fusion® platform, meaning that said content will become accessible to gamblers in many regulated markets.

However, first, the said division will officially integrate the portfolio from Wizard Games, its in-house studio. After that, there are plans to continue this by launching its content from the aforementioned flagship Fusion® platform.

Content from the said platform includes one of the most all-inclusive portfolio of games compared to other platforms in the industry, including a suite of engagement tools and back-office conversion tools known for adding worth for operators.

Commenting on the partnership, VP of Sales at Pariplay®, Andrew Maclean, said: “ComeOn Group is one of the foremost operator groups in Europe and this is an important agreement for us. We believe that we will deliver a games portfolio that speaks directly to player appetites through the Fusion® aggregation platform, starting with our own Wizard Games content. It’s fantastic to be able to welcome ComeOn Group as a valued partner and we look forward to a bright future working together.”

Strengthening presence:

On the other hand, ComeOn Group will enjoy the new popularity that comes with combining its content with the top-quality content created by Pariplay®, which means that in the future we can expect the company to further strengthen its presence in the Malta’s regulated market.

Also commenting on the partnership, Chief Product Officer at ComeOn Group, Cristiano Blanco, commented according to the official press release: “We are excited to be partnering up with Pariplay® to expand and build on our portfolio and range of titles, as we continue to enhance the entertainment offering for our customer base. We are always looking for partners that put a safe entertainment experience at the forefront of their business, which we feel we have found in Pariplay as a partner. We look forward to going live next year and look forward to how our customers react to the range of premium content.”

On a related note, the agreement represents the continuation Pariplay’s international expansion strategy and comes after similar agreements in Africa, LatAm and North America.