PartnerMatrix, an affiliate platform and agent management system within the British software company EveryMatrix, has inked a new partnership deal with 3rd-party platform provider Prisma Gaming.

Courtesy of the new agreement, the Armenia-based iGaming provider will offer the PartnerMatrix system to its network of clients and will additionally use the solution for the launch of its own affiliate marketing program for the Lucky Line and General Casino B2C brands.

What they’re saying:

Chief Executive Officer for PartnerMatrix, Levon Nikoghosyan, commented on the new partnership in a recent press release

“Prisma Gaming is a rising star in the iGaming vertical, and I admire their huge ambitions and potential, especially when it comes to their plans to focus on their affiliate business. They are targeting the right markets at the right time, and our team is putting in all the efforts required to help them reach new business levels through efficient affiliate marketing.”

For its part, Prisma Chief Executive Officer, Vaghinak Nersisyan, added…

“Currently we are integrated with the best affiliate marketing solutions in the market, and PartnerMatrix now joins our suppliers with their powerful software. However, this is more than just another integration, since we’ve decided to launch an affiliate program for our casino brands using PartnerMatrix solution.”

Also commenting was Mikhail Nahapetyan, Chief Executive Officer for General Casino and Lucky Line, who emphasized the role affiliate marketing plays in iGaming…

“We recognize the importance of having an excellent player acquisition program. General Casino and Lucky Line will greatly benefit from the launch of the upcoming affiliate program, and we are confident that the results will not wait to show.”


Yerevan-headquartered PartnerMatrix is part of EveryMatrix Group and currently services more than 120 casino and betting operators from different jurisdictions. The company’s clients include TotoGaming, Shangri La, Philippines-based international sports betting company, Dafabet, Nextbet, Gigapotti, and others. In the last 12 months, 24 new clients have joined the growing list of partner operators.