BCourt Group’s leading sportsbook, the Betcart brand, has been named as the Official Betting Partner of Real Madrid C.F. Betcart.com and the 12-time European champions have signed a multi-year deal that will see Betcart highlighted via social media pages of the club as well as within their website and Bernabeu Stadium.

According to SBCNews, the Chief Business Development Officer of Betcart, Monica Rangel, gave credit to the conference titled Betting on Football, taking place at Stamford Bridge, in helping the sportsbook brand land what she called a ‘landmark deal’ with Real Madrid C.F.

Through the deal, Betcart.com will receive significant brand advertising at Bernabeu Stadium, home of Real Madrid C.F., in Madrid, Spain, in addition to being featured on the official website of the club and via social media channels.

According to Rangel, the strategy of Betcart.com has always been led by the desire to separate itself from the crowd and to deliver an excellent experience to users. She said, the partnership is built to last and one that others in the industry will take note of. Rangel went on to say that the sportsbook looks forward to addressing the sports betting industry with Real Madrid during Betting on Football in 2018.

The Betting on Football conference is set to take place March 20 – 23, with over 1,500 senior executives in attendance across the sports betting industry. During the conference, an assessment will be made of the 2017/2018 football season official betting partnerships plus front of shirt sponsorship’s.