PRNewswire – Williams Interactive LLC, a wholly owned subsidiary of Scientific Games Corporation (Nasdaq: SGMS), today announced the launch of its white-label Play4Fun Network™ iGaming and marketing platform with Parx Casino®, Pennsylvania’s largest casino operation. The Play4Fun Network is a B2B premium free-play online gaming platform that should help Parx Casino build an engaged online community by providing both current and future players with new ways to enjoy their favorite casino content online and on their personal mobile devices.
The Williams Interactive Play4Fun Network is a social casino platform with robust marketing capabilities, anchored by player-favorite casino games – including hit WMS Gaming slots Super Jackpot Party™, Kronos™, and Black Knight™. The platform features proven social casino mechanics designed to increase player engagement and repeat visits. Completely branded and customized for Parx Casino, the Play4Fun Network platform provides players with a seamless multi-channel experience across desktop, tablet and smart phones, inclusive of native iOS® and Android® apps. The platform’s easy-to-use marketing capabilities will empower Parx Casino to leverage player touch points by delivering targeted messaging to players segmented by activity, loyalty tier, and physical location through technologies like geo-fencing and push notifications.
John Dixon, Chief Technology Officer for Parx Casino, commented, “Following a diligent review process of available options in the space, we’ve found the Williams Interactive Play4Fun Network to be the best solution for providing exciting casino entertainment experiences to our players when they spend their time away from our casino – at home and on-the-go. The launch of our platform is an exciting step for Parx Casino, and we look forward to continue building an engaged online player community in the near term, while positioning our operation for any potential future legalization of iGaming.”
Jordan Levin, Managing Director for Williams Interactive, added, “Partnering with a client of the scale and reputation of Parx Casino is an exciting leap forward for our B2B social casino business. With the Play4Fun Network platform, we anticipate that Parx Casino will be able to leverage our proven free-play casino content to increase the value of their brand with players online to drive incremental visits to their casino floor. Through this platform, Parx Casino will better maximize the benefits to their casino from the ongoing convergence of online and offline gaming experiences.”
About Williams Interactive
Williams Interactive LLC, a wholly owned subsidiary of Scientific Games Corporation, provides turnkey solutions to the global iGaming industry, from the white-label Play4Fun Network free-play iGaming and marketing platform, to its Remote Game Server integration that provides real-money gaming sites access to an expansive portfolio of world-famous casino games.
Williams Interactive provides a robust library of proven WMS Gaming and Barcrest slot themes to the iGaming industry including Gold Fish™, Super Jackpot Party, Zeus™ and numerous licensed entertainment games, in addition to fan-favorite game engines Colossal Reels™, Double Money Burst™ and Reel Boost™ already popular with many online players.
About Parx Casino
Parx Casino®, the number one revenue generating Pennsylvania casino, owned and operated by Greenwood Racing, Inc. Parx Casino® is conveniently located 20 minutes north of center city Philadelphia, I-95 exit 37 or PA Turnpike exit 351(westbound),exit 352 (eastbound) onto Street Road in Bensalem. Parx features 164,000 square feet of gaming; 3,350 slot machines; 110 live table games; 61 poker tables; live racing & simulcast action; Parxgrill, an upscale signature steakhouse; Foodies food court, Chickie’s & Pete’s, 360 bar and nightclub; Jax sports bar, Finish Line bar, SangKee Noodle Bar, Earl of Sandwich® and complimentary parking for over 5,000 cars. For more information on Parx Casino, visit www.parxcasino.com.
Investor Relations Contact
William Pfund / Scientific Games / [email protected] / (847) 785-3167
Trade Media Contact
Rory Shanahan / Williams Interactive / [email protected]
Casino Media Contact
Carrie Nork Minelli / [email protected]