JOINGO®, a mobile technology company providing the most advanced mobile loyalty solutions for the casino gaming industry, announces the Parx Casino Play4Fun app, powered by JOINGO’s Mobile Loyalty Platform, is available now. The app, which serves as a vehicle for mobile free-play gaming from the Parx Casino Play4Fun Network™ by Williams Interactive™, also features mobile capabilities made possible using JOINGO technology. The app includes JOINGO’s Places geo-fencing feature, targeted push notifications, and integration with Parx’s Bally ACSC to provide Xclub members instant in-app access to account information and offers.
Using JOINGO Places, the casino can target the delivery of special mobile alerts to their patrons who are located within customizable regions known as geo-fences. Used in conjunction with their Bally ACSC integration, Parx can send highly personalized push notifications that are relevant to where the patron is at any time. Additional integrations include OpenTable for in-app dining reservations and Parx Casino’s social media networks, including Facebook, Twitter, YouTube, Google+, Flickr, and Instagram.
“The JOINGO Platform made creating our mobile app extremely easy,” said Brian Wilson, Director of Multimedia at Parx Casino’s parent company, Greenwood Gaming and Entertainment. “Our in-house design team was able to design, build, and deploy the app in a matter of weeks. The ability to integrate our existing content delivery and web services makes it simple and cost efficient to maintain and refresh content, allowing us to deliver personalized content to our guests at any time.”
“We are very pleased to supply mobile concierge and marketing functionality to Williams Interactive to bring Parx Casino mobile free-play gaming,” said Seamus McGill, President at JOINGO. “Our customers are seeing immediate results when using JOINGO to power their mobile marketing and engagement strategies. We believe that Parx Casino will quickly experience this same success.”
The Parx Casino Play4Fun iPhone, iPad and Android apps are available now on iTunes and Google Play.
JOINGO is a mobile technology company based in San Jose, CA with offices in Las Vegas. JOINGO’s patented technology targets smartphones and tablets, using the latest in native and web apps, location-based services, mobile gaming and more. JOINGO allows brands to reach 98% of all mobile users with highly personalized and interactive mobile marketing campaigns that drive increased reach, loyalty, and revenue. For more, visit www.joingo.com, on Facebook, or Twitter @joingo_com.
About Parx Casino®
Parx Casino®, the largest of all Pennsylvania casinos, is owned and operated by Greenwood Gaming and Entertainment, Inc. Parx features 164,000 square feet of gaming; over 3,200 slot machines; 120 live table games; 50 poker tables; live racing & simulcast action; and more than 7 restaurant and bar options. For more, visit www.parxcasino.com.
About Williams Interactive™
Williams Interactive LLC, a wholly owned subsidiary of Scientific Games Corporation, provides premium solutions to the global iGaming industry, from the white-label Play4Fun Network™ free-play iGaming and marketing platform, to its Remote Game Server integration that provides real-money gaming sites access to an expansive portfolio of world-famous casino games.