Uruguayan online casino software developer Patagonia Entertainment has announced that it is changing its name to Salsa Technology in order to better facilitate the next stage of its growth.

The Montevideo-headquartered innovator used an official Thursday press release to declare that it ‘has grown to become the dominant force in Latin America and a global player in the iGaming market’ since launching seven years ago. It stated that its new moniker incorporates its ‘dedication to globalization, localization and innovation within the iGaming world’ and will give it ‘scope for accelerated growth’ into the future.

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Patagonia Entertainment detailed that it will be at next month’s International Casino Exhibition (ICE) London extravaganza to exhibit all of its advanced wares and will also be relaunching its in-house design studio so as to release ‘several innovative and immersive games’ including Halloween Groove Bingo and Jogo dos Bichos Praia.

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Peter Nolte, Chief Executive Officer for Patagonia Entertainment, used the press release to proclaim that the new name for his firm was selected because the term ‘salsa is synonymous with Latin America’ and its connotations ‘flow through the business’ to perfectly encapsulate its ‘origins, beliefs and philosophy’.

Read a statement from Nolte…

“We’re incredibly proud of Patagonia Entertainment’s journey to this point and our rebrand gives us the platform to expand even further across the iGaming world. Latin American culture flows through the business today despite our global position. Salsa Technology encapsulates our essence perfectly and will help us deliver on our company vision of becoming the world’s best business-to-business developer of bespoke technology solutions for the iGaming industry.”