Phil Hellmuth, a globally recognized poker legend and 17-time WSOP bracelet winner, has officially partnered with Rush Street Interactive (RSI) to become BetRivers’ newest brand ambassador. Known for his vibrant personality and extensive poker expertise, Hellmuth is set to elevate player experiences across RSI’s platforms, including its casino, sportsbook, and poker offerings.

Hellmuth’s collaboration with BetRivers marks a significant step in RSI’s mission to deliver engaging and premium content. His role includes hosting exclusive events and promotions tailored to enhance user engagement. According to a company press release, highlights of the partnership feature:

  • Exclusive In-App Promotions: Players can participate in specially themed casino, sportsbook, and poker challenges, offering unique rewards.
  • VIP Events: Hellmuth will host in-person and online tournaments, providing fans and players an opportunity to interact with the poker legend. Upcoming events include a VIP trip to the Super Bowl in New Orleans.
  • Brick-and-Mortar Activations: The partnership will bring Hellmuth to various RSI partner casinos, such as Rivers Casino and Little River Casino, for live tournaments and events.
  • BetRivers Network Contributions: Hellmuth will feature prominently in RSI’s media productions, including Poker Night in America, exclusive streaming events, and branded content.

Hellmuth’s presence extends beyond these events. His involvement will also enhance RSI’s online poker platform, launched in Pennsylvania, with branded tournaments and content designed for both seasoned poker enthusiasts and casual players.

A Prominent Addition to RSI’s Team

Hellmuth’s collaboration with RSI solidifies his long-standing connection with the company. Having supported RSI since its early days, Hellmuth has been a vocal admirer of its innovative approach. Richard Schwartz, CEO of Rush Street Interactive, remarked, “Phil’s unmatched passion, dynamic personality, and flair for entertainment make him the perfect ambassador as we continue to expand our offerings.”

In his ambassadorial role, Hellmuth joins an impressive roster of BetRivers representatives, including sports icons Jerome Bettis and Joakim Noah, as well as media figures like Dan O’Toole and Natasha Staniszewski. This partnership amplifies RSI’s efforts to blend entertainment with gaming, attracting a diverse audience.

Phil Hellmuth’s Legacy in Poker and Brand Representation

Widely regarded as one of poker’s most iconic players, Hellmuth’s career includes victories in high-stakes tournaments and appearances on popular poker shows. His charisma and expertise have made him a favorite among fans worldwide. As an ambassador, Hellmuth’s contributions will not only promote BetRivers’ platforms but also enhance the visibility of poker as a global phenomenon.

In addition to his association with BetRivers, Hellmuth has been involved in various poker and gaming ventures over the years. Notably, he’s played a role in promoting RSI’s expansion into the online poker market, including its acquisition of Phil Galfond’s Run It Once Poker platform.