The Philadelphia Eagles franchise of the National Football League (NFL) has announced the signing of a deal that is to see prominent online sportsbook operator DraftKings Incorporated serve as its official sportsbetting and daily fantasy sports partner.
The Philadelphia-headquartered team used an official Thursday press release to state that this multi-year arrangement has granted DraftKings Incorporated ‘exclusive naming rights’ at its 69,700-seat Lincoln Financial Field home via the opening of the premium The DraftKings Field Club lounge. The American football organization declared that this ticket-only establishment is set to offer sportsbetting afficionados ‘a true VIP experience and exclusive gameday access’ incorporating a range of ‘hospitality arrangements in the private club space.’
Catherine Carlson, Revenue and Strategy Senior Vice-President for the Philadelphia Eagles, used the press release to pronounce that the agreement is to also give DraftKings Incorporated the ability to have its branding featured across the Pennsylvania team’s ‘social media channels and digital assets’ including those broadcasting its practices and games. She revealed that this will moreover encompass in-stadium signage alongside ‘a strong branding presence on Eagles-affiliated broadcasts’ such as those involving its annual NFL Draft Party.
Read a statement from Carlson…
“Our partnership with DraftKings Incorporated presents many new and exciting opportunities that will help drive the fan experience at Lincoln Financial Field to the next level. DraftKings Incorporated has established itself as an emerging leader in the sports and entertainment space with an already strong presence in Philadelphia. We look forward to a successful future with DraftKings Incorporated and showcasing the value of our shared vision in fun and engaging ways for our fans.”
Ezra Kucharz, Chief Business Officer for DraftKings Incorporated, proclaimed that the new relationship is to additionally see his firm integrate the free-play Eagles Stat Showdown game into its iOS and Android-enabled DraftKings sportsbetting app so as to give local fans of gridiron football ‘the opportunity to win weekly prizes throughout the NFL season.’
Read a statement from Kucharz…
“Philadelphia is home to some of the most passionate football fans and we could not be more excited to join forces with the Philadelphia Eagles. Be it fans at home, on the DraftKings mobile app or inside Lincoln Financial Field, we look forward to introducing Philadelphia Eagles fans and DraftKings Incorporated customers alike to our all-encompassing experience.”