The Chairman and Chief Executive Officer for Bloomberry Resorts, Enrique Razon, has reportedly revealed that a new casino his firm is planning for the northern suburbs of Manila will aim to target the mass market player.

According to a report from Malaya Business Insight, Bloomberry Resorts paid $43 million through its Sureste Properties hotel and resort development arm for a 168,735 sq ft plot of land in Quezon City and now intends to develop a casino hotel on the site.

This strategy is in stark contrast to the area’s Entertainment City gaming and entertainment district, which currently offers two VIP-centered casinos in the Solaire Resort And Casino from Bloomberry Resorts alongside Melco Crown Resorts’ City Of Dreams Manila. Planned by officials as a way to emulate the success seen in Macau’s Cotai District, the harbor-side site is set to inaugurate a further pair of similar venues by 2020.

“There’s a market there that doesn’t have easy access to [Entertainment City],” Razon told Malaya Business Insight earlier this week following the firm’s annual general meeting.

Bloomberry Resorts bought the land, which is part of the Vertis North urban development project, from the National Housing Authority last year and plans to begin construction on its new mass market-friendly casino next year.

“We’re already working on it now,” Razon told Malaya Business Insight.

Razon reportedly declared that the new project’s gaming license is tied to permissions previously given to its 800-room Solaire Resort And Casino while indicating that there was still scope to attract an even greater number of foreign tourists to the Philippines including those from China, which currently account for around 40% of the firm’s VIP customers. He told Bloomberg News that the more diplomatic approach to the Chinese government being taken by President-elect Rodrigo Duterte would “thaw the relationship, even if they don’t agree on anything”.