One of the leading casino entertainment providers in the world, Play’n GO, partnered with 32Red, one of the brands that Kindred Group owns. They went live in the UK, enabling players to enjoy the company’s impressive portfolio for the first time ever.
On the way to conquer a key market:
For Play’n GO, the UK is one of the key markets when it comes to strategy. The company is currently present in over 25 regulated jurisdictions all over the world, but this is still an important step for this provider.
Partnership with one of the top-tier operators is a great achievement for the company since it will enable a vast number of players to enjoy its thrilling game content.
This partnership represents only the next step in the development of the relationship between Kindred Group and Play’n GO. These companies have been collaborating in various regulated markets for many years, and the collaboration was a great success for both included parties.
A partnership beneficial for companies and the UK players:
Anna Mackney, Regional Director, UK, Play’n GO, said: “Partnering with 32Red is yet another major coup for Play’n GO, as we join forces with one of the UK’s powerhouse gaming brands. This is a strategic partnership between two forward-thinking and customer-focused businesses. We’ll be working together closely to make sure we deliver for players.”
Adam Newnham, Commercial Operations Manager, 32Red, added: “We’ve seen the success other Kindred Group brands have enjoyed with Play’n GO over the years, so it became a priority for us to bring these classic titles to our players in the UK. With an exciting pipeline of content lined up for the coming months, we’re looking forward to providing more of the best of Play’n GO content to 32Red’s customers.”
Kindred Group was founded in 1997 under the name Unibet. The company is originally from the UK. The company’s founder Anders Ström decided to create a company that will enable players to enjoy the gambling experience in a modern, digital world. The player recognized the value of the company’s mission, and now Kindred Group is present in over 100 most important regulated markets across the whole world. Now, the company possesses a vast network of partners that keep rapidly growing.