This year’s ICE Totally Gaming will see Swedish online casino games developer Play’n GO showcase its new pioneering platform OMNY® on Stand N3-460 at ExCeL London, UK 6-8 February.

Suitable for digital, land-based and hybrid operators, OMNY® enables players to transfer the progress of their game across any digital or land-based device by way of standard user profile, and according to the award-winning gaming supplier, is set to reshape where and how players enjoy casino games.

With its detailed back-end for operators and ability of driving retention through a seamless interface for users, Play’n GO believes OMNY® will be the number one omni-channel gaming tool at ICE 2018, according to the press release.

In addition to showcasing its omni-channel capabilities, the Växjö-headquartered developer will also reportedly debut its new gaming verticals, including digital scratch cards and a bingo product, having recently acquired fellow Swedish games developer, Proactive Gaming Scandinavia AB.

With the addition of these products, Play’n GO’s position as the number one supplier to operators in regulated territories is further established, with the developer’s content also certified in upwards of 15 countries worldwide following recent certification by regulators in Colombia and Spain.

Play’n GO CEO Johan Törnqvist, said: “Our diverse product range at this year’s ICE will be stronger than ever, with the recent acquisition of Proactive Gaming providing us with a greater variety of quality gaming content and technical expertise.

“We’ll also be showcasing a select few of our innovative slots, and with more than 40 titles to be released this year across a variety of game types and themes, we can offer a bespoke range to all operators.

“The star of the show, however, will be OMNY®. The leading omni-channel gaming tool, which allows players to jump between devices and carry game progress with them, will spearhead our growth throughout 2018 and beyond.”