Hot on the heels of wrapping up its exciting Weekly Madness 60k promotion and online casino software developer Playson has joined forces with Venezuelan operator, Parley, in a deal that will see its innovative portfolio of slots complement the South American brand’s online game’s lobby.

Under the content agreement, which is in keeping with its “expansion goals” within Latin America, Playson’s wide range of slots including popular titles such as 5 Fortunator, Royal Coins: Hold and Win and Solar Queen Megaways, will be added to the Latin America-facing brand’s existing online offering. In addition to slots, the online site provides sports betting – Major League Baseball (MLB), Venezuelan Baseball (LVBP) (LBP) Basketball, NBA USA, Soccer, horse racing – and much more to its customers in Venezuela.

The integration of the developer’s content will allow Parley to increase its audience in addition to providing its existing player base with new, high-quality games. A leading operator in Venezuela, the company has gone from strength to strength in the key region and looks to expand further via its new partnership with Playson.

LatAm growth:

Using a company news release to comment on the new alliance, Blanka Homor, Sales Director for Playson said…

“We are pleased to announce this deal with Parley, it’s an impressive leap forward in our expansion goals within Latin America.

“We are confident in our product offering and are aware that our quality games garner a lot of interest from markets across the world, especially Latin America. This deal with Parley is vital in our bid to reinforce our foothold in Venezuela and the Latin American market.”

Weekly Madness:

The latest agreement follows the conclusion of Playson’s Weekly Madness 60k event, which saw some 100,000 people battle for a €60,000 prize pool.

The nine-day tournament’s unique structure allowed individual players to walk away with 888 cash prizes, with 660 of them distributed via the Malta-headquartered brand’s new Cash Blast promo tool, which according to Playson is said to significantly improve the online gaming experience for players who receive random cash prizes when engaged in one of the games from its diverse collection.

A total of 15 of the developer’s games were used in the Weekly Madness 60k promotion, which reportedly “generated impressive engagement numbers.” They included:

Be sure to keep up with WCD News, where you can read all about Playson’s next big cash prize tournament.