Maltese online casino games developer Playson has entered into a commercial agreement with Italian operator SignorBet in a move that further expands its presence in the European country’s iGaming market.
Courtesy of the content deal, a selection of the provider’s popular titles will be integrated with the online casino, signorbet.it.
Player favorites such as the recently released Solar Temple, the follow-up to the developer’s all-time top-performer, Solar Queen, which was released in July 2019, along with the 64 lines, Rome: Caesar’s Glory, Playson’s Timeless Fruit Slots portfolio, and the Funky Fruits series.
Commenting on gaining access to the premium selection, Director for SignorBet, Antonio Distante, said…
“Playson’s immersive collection of games is enjoyed by an extensive international fanbase, so we are thrilled to have the company on board.
“The supplier’s premium quality catalogue matches perfectly with our world class customer offering, and we look forward to cultivating a highly productive commercial relationship.”
In addition to high-quality slots, the Italian operator will also have at its disposal, across all games, Playson’s full suite of integration-free engagement tools, including Extra Spins and regular Tournaments with various mechanics, each of which has been proven to boost player retention.
In the official press release, Business Development Manager for Playson, Lars Kollind, also commented on the agreement that would expand the company’s footprint in Italy, stating…
“We are delighted to continue growing our Italian market presence with SignorBet, a prominent online outlet belonging to the highly-regarded Distante Group.
“Our portfolio offers an engaging range of gaming experiences, so this deal will be undoubtedly be followed by further partnerships across the globe.”
Italy’s leading provider of retail land-based casino solutions, Distante Group, operates SignorBet and has been active in the gaming industry for more than 50 years. The group boasts 4,000-plus slots machines which can be found in 900 locations across the European country.
As noted, the commercial deal further strengthens Playson‘s growing Italian footprint, with a selection of titles that have proven popular across the regulated market.
The latest deal is hot on the heels of the launch of the developer’s new Asian-themed online slot, Pearl Beauty: Hold And Win, while also wrapping up the hugely-successful July edition of its CashDays tournament. The lucky 1st place winner of the exciting event took home €6,000 after accumulating 6400149 points.