BUSINESS WIRE – PLAYSTUDIOS, a premier game developer of free-to-play casual games for mobile and social platforms, announced a partnership with the Las Vegas Motor Speedway to provide new in-game rewards for myVEGAS players. For the first time, players will be able to redeem their loyalty points for a Richard Petty Ultimate Driving Experience and tickets to events at the Las Vegas Motor Speedway.
“We continue to expand our collection of valuable, real-world rewards that speak directly to our players’ lifestyles and leisure-time interests,” said Andrew Pascal, CEO of PLAYSTUDIOS. “The Las Vegas Motor Speedway partnership highlights PLAYSTUDIOS’ commitment to providing new and exciting experiences across a wide variety of entertainment categories.”
The new Las Vegas Motor Speedway offerings include the opportunity to ride shotgun in a 2-seat NASCAR race vehicle driven by one of the Richard Petty Ultimate Driving Experience professional driving instructors. Players can also redeem loyalty points for reserved seating tickets to the NASCAR Kobalt 400, as well as complimentary passes to the Neon Garage, which include unprecedented access to race teams and drivers, unique concession areas, live entertainment, and the Winner’s Circle.
“Partnering with PLAYSTUDIOS enables us to promote our brand through an entirely new channel – the increasingly popular mobile and social casino games genre,” said Chris Powell, President and General Manager, Las Vegas Motor Speedway. “PLAYSTUDIOS has been extremely successful in their marketing collaborations that engage players with real-world brands through rich storylines, captivating games, and the chance to earn great rewards. We look forward to our myVEGAS debut and are confident that the game’s loyal audience will enjoy upcoming events and experiences at Las Vegas Motor Speedway.”
myVEGAS Slots and myVEGAS Blackjack are the top-ranking free-to-play casino apps for iOS, Android, and Kindle mobile devices. myVEGAS Slots is also available on Facebook. These games are the only social casino apps that gives players a chance to earn real-world rewards from an exclusive collection of travel, leisure, and entertainment brands including Bellagio, ARIA, MGM Grand, Wolfgang Puck, Cirque du Soleil, Royal Caribbean International and House of Blues. Rewards include complimentary hotels stays, travel packages, cruises, meals, shows, VIP nightclub access, and more.