Online gaming content and systems innovator Playtech has signed a deal with the Europe, Middle East and Africa (EMEA) subsidiary of Caesars Entertainment Corporation that will see its Neon Enterprise casino management system utilized at eight land-based venues in the United Kingdom.

Isle of Man-based Playtech revealed that the agreement with Caesars Entertainment EMEA is to see its Neon Enterprise innovation replace legacy systems at the casinos, which include the Empire Casino in central London, in order to control an estate that features 178 gaming tables alongside some 427 electronic terminals.

Playtech stated that the Neon Enterprise casino management system is to be installed by its Intelligent Gaming Solutions (IGS) subsidiary and see the properties able to take advantage of its Neon Analytics innovation and recently-released Neon CRM advance, which it declared are “tightly integrated to the enterprise architecture in order to deliver targeted offers to players and measure the impact on bottom-line results”.

“We’re committed to the expansion of Neon Enterprise across the United Kingdom and bringing Caesars Entertainment EMEA on board cements our position as a leader in the market,” read a statement from Martin Sykes, Managing Director for IGS. “By deploying regular and road-mapped changes such as suspicious ticket-in-ticket-out activity features in the spring release to all customers, we are able to move the whole customer base forward together. The specific strategy of focusing on compliance controls in the last 18 months has paid dividends and I look forward to working with Caesars Entertainment EMEA in the coming years ahead.”

For its part, Caesars Entertainment EMEA, which was established in 2006, explained that it was drawn to the Neon Enterprise innovation due to the technology’s advanced estate-wide player tracking features along with its anti-money laundering, know-your-customer and enhanced due diligence controls.

“From my previous experience of using Neon [Enterprise], specifically Neon Analytics and the data it provides operators, I knew that it would make a significant impact if deployed within Caesars Entertainment EMEA properties,” read a statement from Alex Oswald, Chief Financial Officer for London-based Caesars Entertainment EMEA. “IGS’ approach to scoping the required system features and integrations, which are numerous within the estate, set it apart during partner evaluations.”

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