This week, conversational AI leader Ada announced a new partnership with Playtech. The gambling technology company will be working with the brand for chat automation solutions. The gamer experience will now be improved and offer a more personalized approach with AI solutions. Playtech will provide its monitoring tools and check-ins to ensure player protection and responsible gambling.

More Details of the Partnership

The conversational AI platform of Ada will use data from the Information Management System of Playtech along with CX platforms and BetBuddy to function. A personalized and contextual experience will be offered as well via Salesforce and Zendesk during the gamer journey.

Ada’s solution will give Playtech customers the option to provide a VIP experience for members. At the same time, the product will reduce the number of agents needed to help gamblers. This type of service is needed as operators seek to expand services into new markets or growth within existing regions.

Ada Chief Executive Officer Mike Murchison commented on the new deal by stating: “We are excited to be launching this partnership with Playtech. Integrating Ada’s industry-leading conversational AI and Playtech’s award-winning IMS allows Playtech Operators to deliver the VIP customer experiences that players expect, resulting in higher containment rates, an increase in bet rates, and better monitoring for player safety.”

Ada will assist operators of Playtech with the ability to enjoy operational efficiency with automation, onboarding to scale support and utilize proactive monitoring tools and check-ins for responsible gaming.

Playtech SaaS Commercial Partnership Mark Jones commented on the partnership stating that the agreement with Ada ensures a world-class experience for players from the setup of the account to inquiries. All customers will enjoy a VIP experience with personalization technology.

Teaming up with PokerMatch

The deal with Ada is the second for Playtech over the past few days. Earlier this month, the brand announced a deal with PokerMatch. The Eastern Europe poker room provider will see PokerMatch added to the global network of poker rooms for Playtech.

The online poker room offers quality liquidity with excellent software for gaming. The services are set up to follow regulatory requirements in several jurisdictions, and the brand is quickly becoming available in several markets around the globe.

PokerMatch continues to improve its gaming services by offering new content to its members. Online poker tournaments offer increased guarantees with promotions provided for regular members. There is something for every type of poker player on the platform.