Two gambling giants, Playtech and BetVictor Group, have announced that they are joining to deliver content to the UK market.   

Expanding across key markets:  

BetVictor Group’s brands, such as BetVictor, Parimatch, HeartBingo, and long-expected talkSPORT BET, will greatly benefit from this partnership since Playtech Casino and Live Casino games will finally be available to players.  

Not only will BetVictor Group’s customers gain access to Playtech’s portfolio of games, but also messaging and promotional tools.   

All of this comes with a special treat for football players – three tables with the World Cup 2022 theme will be released later this year, following the beginning of the tournament.  

This partnership is significant for the UK market because this is the first one signed by two industry leaders.  

This is a major step in the BetVictor expansion across the different markets, but it’s not the only significant partnership the company signed. It follows the company’s development to Ontario through the BetVictor B2C brand and also collaboration with the German BildBet brand. There are other deals and plans for further expansion – through the agreement with Playtech, the world’s leading gambling technology giant, the company plans on conquering even bigger markets and audiences.   

The partnership of the industry’s big names:  

George Voyatzis, VP of Commercial at Playtech, said: “We are proud and excited to be working with BetVictor, one the world’s leading gambling companies. This partnership is of great strategic importance to us, giving us the means to reach more and more players with our innovative content across the UK.”  

He added that it was vital to build and sustain partnerships with big names in the industry, and BetVictor was precisely what they needed. The values of both giants align very much, so this partnership is undoubtedly going to be a great success.   

Speaking about this partnership, Turlough Lally, Director of e-Gaming at BetVictor, added: “Playtech is a long-standing key player in the industry, and we are very pleased to be embarking upon this new partnership with the company. Through the partnership, we will expand our Casino and Live content offering and product range to our dedicated players across the UK. In the future, we hope to further strengthen this new partnership, expanding into new markets together and delivering more exciting and innovative content to our customers across the globe”.  

BetVictor is famous for promoting safe gambling, integrity, and innovations. Its portfolio contains more than 3,000 games, and it seems the company will grow even more in the future.