Hot on the heels of its latest content agreement and gambling technology giant Playtech plc (LSE:PTEC) has now inked a wide-reaching deal that will see its casino and live casino software launch across online gaming operator ComeOn Group’s entire brand portfolio.

Under the new multi-year partnership, the Malta-headquartered iGaming operator’s flagship brands ComeOn!, Sunmaker, Snabbare, and Mobilebet, along with the rest of its brands, will roll out Playtech’s content in multiple markets.

Key markets:

“We are very proud that ComeOn Group has chosen to partner with Playtech. ComeOn is at the forefront of innovation and having the opportunity to work alongside them in multiple markets is hugely exciting for us, stated Shimon Akad, Chief Operating Officer for Playtech.

The COO went on to explain that Playtech will continue to focus on growth in both existing and newly regulated markets, while its “core strategy is to offer long-term sustainability for operators and a safe enjoyable environment for players.” The new partnership with ComeOn, said Akad, is a great example of the commitment by Playtech to partner “with the right companies to bring an entertainment-led experience to international audiences across key regulated markets. “

Courtesy of the new commercial deal, the St Julians-headquartered entertainment group’s extensive player base will be able to access the latest innovative game releases from Playtech, such as the popular the Age of the Gods suite and both the PowerPlay and Fire Blaze Jackpot series.

Furthermore, ComeOn has also welcomed the UK company’s live casino and table games portfolio. The addition gives their players all the excitement of a real casino along with a broad range of classic games and new variants.

Next-level experience:

Also commenting on the multi-year agreement, Chief Executive Officer for ComeOn Group, Juergen Reutter said they are “really excited” about the new partnership and the upside it will bring to its extensive portfolio of brands and markets.

“ComeOn Group is going through an exciting period and we have a strong position in the market where Playtech will play a key role moving forward. ComeOn Group will continue driving product innovation on its proprietary Casino platform and we believe that this new collaboration will take things up a notch.” The exec added that as a leading operator their mission is to take the player experience to the next level and they are “confident that partnering with Playtech will do just that.”

Recent tie-ups:

Last month, ComeOn, which has had a presence in the iGaming market since 2008, through its flagship brand comeon.com signed Danish footballer Nicklas Bendtner as brand ambassador.

Meanwhile, the company that boasts being the largest live casino supplier in Europe and Asia, has also been busy after just days ago partnering with real-money game production company, Spearhead Studios. The agreement will see Playtech integrate the Spain-based studio’s HTML5 video slots, giving its network of clients access to the premium titles via its Playtech Games Marketplace platform.