North American lottery products innovator, Pollard Banknote Limited, has announced that it has taken ‘an important step’ in its evolution by elevating its standing within the World Lottery Association (WLA) to ‘platinum status.’

Active participant:

The Winnipeg-headquartered firm used an official Monday press release to reveal that it has been affiliated with the members-based organization for the state-regulated lottery industry since 1999 and was previously a holder of the authority’s ‘gold’ classification.

Pollard Banknote Limited stated that it values its WLA membership and has ‘become a leading advocate for the world lottery community’ by actively participating in many of the organization’s trade shows and business programs while also supporting its contributor program and providing speakers for its educational events.

Instant innovations:

Doug Pollard, Co-Chief Executive Officer for Pollard Banknote, declared that his Manitoban firm helps more than 60 lotteries around the world to maximize sales and player engagement so that they can increase the amount of cash generated for a range of good causes. He proclaimed that the innovator is responsible for a large catalogue of instant games as well as a portfolio of management and marketing services that moreover runs to cover the budding iGaming vertical.

Pollard’s statement read…

“Pollard Banknote Limited is proud to now be a platinum contributor to an organization that provides a wealth of support and resources to the lottery industry. Our work with the WLA has definitely helped make our lottery partners around the world more successful.”

Trustworthy position:

For her part, Rebecca Hargrove, President for the WLA, used the press release to describe the company as ‘a trusted partner to the global lottery sector’ that has continually supported her organization’s ‘mission, values and vision.’

Hargrove’s statement read…

“We welcome Pollard Banknote Limited as a WLA platinum contributor. We look forward to serving Pollard Banknote Limited as a WLA platinum contributor in the years to come.”