Gibraltar-based multi-product content provider, Pragmatic Play, is now able to launch its award-winning products with service operators in the City of Buenos Aires after securing authorization from local regulator Lotería de la ciudad de Buenos Aires (LOTBA). The announcement from the supplier coincides with its bingo launch with UK operator BetVictor after agreeing the commercial expansion earlier this month.
Lauded as a “great achievement,” the endorsement means players within the South American country’s capital city will be able to access the iGaming offering of Pragmatic Play, which is now one of the official content providers that has been approved by the regulatory authority.
Commenting on the nod from LOTBA, Vice President of Latin America for Pragmatic Play, Victor Arias said they are “very pleased” to receive their LOTBA authorization allowing them to provide their products in Buenos Aires city. He added…
“It is an important step for us as we look to continue our expansion in Latin America, and we can’t wait to bring our top-performing games to players in Buenos Aires City.”
At the same time as the LOTBA approval announcement, Pragmatic Play also revealed that they have rolled out their entire digital bingo offering with independent bookmaker and iGaming operator, BetVictor.
The provider’s innovative bingo suite, which includes such hits as the in-house designed, Bingo Blast, can now be accessed by the British operator’s customers after a brief integration period.
Additionally, the soon-to-be-released Reels Room, will also go live on the BetVictor platform in Q1.
The supplier introduced its customizable, mobile-first bingo product to the market back in February 2018. Since then, the increasingly popular vertical continues to drive revenue for Pragmatic, with the proprietary Bingo Blast title headlining its portfolio.
Featuring “high-velocity” gameplay, the product offers players a game that, according to the developer, is three to four times faster than the average 90-ball bingo variant on the market, making it ideally suited for playing while out and about in addition to desktop play.
Lauded as “second to none” by Pragmatic Play’s recently-appointed Vice President of Commercial Strategy and Operations, Bhotesh Maheshwari, bingo will serve as a complement to BetVictor’s existing, established and successful sports betting and online casino operation.
The VP went on to say in the company press release…
“It’s fantastic to see our Bingo solution live with BetVictor so quickly after we agreed our commercial expansion, which is testament to the capabilities of our single API integration.
“Our multi-product approach allows us to enjoy deeper partnerships with brands all over the world and we can’t wait to see how BetVictor players enjoy our Bingo solution.”
Pragmatic’s single API integration enabled BetVictor’s swift access to yet another vertical from the supplier, having further strengthened its working relationship with the operator after agreeing a deal for Pragmatic’s live casino product back in April 2020.
Also commenting on the partnership enhancing agreement, Turlough Lally, Director of e-Gaming for BetVictor, said…
“Pragmatic Play’s Bingo offering has impressed us from the outset and we’re very pleased to be able to present it to our customers.”
He added that they look forward to the deal being “another step forward” in their “fruitful collaboration.”