Online gaming software innovator Playtech triumphed over international technology and energy giants Google and BP last week to claim the Most Effective Agency Collaboration prize at the second annual International Corporate Event (ICE) Awards.

Designed to recognize the achievements of in-house corporate planners, the latest ICE Awards ceremony took place at central London’s Victoria And Albert Museum on July 14 and was attended by professionals from some of the world’s biggest and most popular brands alongside their event agencies.

Playtech took home the accolade as a result of “outstanding event production” for its 9,687 sq ft stand at the ICE Totally Gaming exhibition in February, which was devised across two floors and housed the latest cutting-edge technologies including 92 video content screens and hundreds of mobile and retail devices.

“We unanimously agreed there was a clear winner,” read a statement from the ICE Awards judging panel. “The Playtech entry consistently performed on all criteria and we were especially taken with the quality and proof of return on investment and also the clarity and explanation from brief through to delivery.”

Playtech declared that it began work on its stand for ICE Totally Gaming in July via a partnership with brand experience firm 2Heads. It stated that the duo was striving to put together “an integrated, visual and experiential customer journey” around its Playtech One omni-channel solution and incorporated this “experience” into every element of design and messaging.

“The award provides fantastic recognition of all the hard work that went into designing, developing and building our stand at ICE Totally Gaming to successfully showcase our pioneering Playtech One offering,” read a statement from Shimon Akad, Chief Operating Officer for Isle Of Man-based Playtech.

Playtech explained that its Playtech One innovation enables players to enjoy multiple products across any channel via several devices and it illustrated this all-encompassing nature by developing, storyboarding, scripting and producing in collaboration with 2Heads a catalogue that amounted to more than 40 minutes of content.