Data-driven marketing firm Beehive has announced that iGaming operators can now analyze ‘big data’ in a whole new way following the launch of its new Pulse business intelligence innovation.
Beehive proclaimed that Pulse is the result of years of cooperation with ‘iGaming data teams around the world’ and incorporates off-the-shelf technology to offer dedicated dashboards for every aspect of a client’s business including payment, product, retention, conversion and marketing activities.
The Israeli firm declared that the Pulse advance has additionally been fully integrated with its Labs product to supply ‘infinite drill-down capabilities’ and provide analysts with a one-stop-shop for all of their operational needs.
Adi Dagan, Chief Executive Officer for Tel Aviv-based Beehive, stated that iGaming operators ‘live and breathe data’ so his firm created Pulse as an ‘intuitive and powerful tool’ that will allow partners to ‘leverage this data to boost their bottom line’.
“Beehive was founded to serve actionable and clear data to operators and bring order to big data’s chaos,” said Dagan. “Launching Pulse is the latest step on this journey and strengthens our unique product offering.”
Beehive revealed that it will be exhibiting its Pulse innovation at the upcoming EiG exhibition in Berlin and invited attendees to visit its stand in order to review how the advance’s intuitive dashboards present ‘rich and clear data-led insights’ in order to supply clients with a ‘hassle-free approach to data analysis and business intelligence’.