London-based HTML5 game developer Push Gaming has partnered with popular online casino MrQ, in a new content integration deal that strengthens its presence in the UK market.
The supply agreement will allow the digital interest of marketing/technology startup Lindar Media to offer its players a broad range of hit titles, including Wild Swarm, Jammin’ Jars, Razor Shark, Mystery Museum and Fat Rabbit, game two in the wildly popular “Fat Series” sandwiched between Fat Drac and Fat Santa. These additions will significantly enhance Push Gaming’s already considerable presence in the United Kingdom.
Outside the box:
In a company blog, Fiona Hickey, Head of Sales for Push Gaming commented on the new tie-up, saying they are “pleased to get another new partnership over the line with a brand like MrQ – it’s an enterprise that likes to do things a little differently and these values strike a chord with what we do ourselves.”
Hickey eplains that the UK is a “key” market for the firm and that this integration with MrQ will “strengthen the exposure” for their player-favorite content and they look forward to a “long and productive” relationship.
Built from the ground up and launched in August 2018, MrQ.com was built with no wagering requirements and “uncapped real money wins,” and was the recipient of the “Rising Star” award at the prestigious EGR Operator Awards in October 2019.
The site was designed to provide players with a brand-new expereince and content from Push Gaming will further complement the online operator’s high-quality slots, exciting new bingo games and generous promotions.
Also commenting on the deal, Savvas Fellas, Managing Director for Lindar Media added…
“MrQ is always keen to onboard innovative providers with a clear focus on player entertainment. Push Gaming fits the bill perfectly – their gaming content is fun, exciting and meshes well with our brand values.”
“We have already seen fantastic success with their titles and are keen to see how the relationship evolves.”
The collaboration is the latest in a series of deals that sees Push Gaming continue to fine-tune its player-focused games portfolio in a year that has seen substantial growth after the acquisition of its MGA and UKGC-licensed platform in 2020, and is expected to extend through the year’s end.
It has been a wildly successful year for the British slot games innovator, having been recognized by industry leaders at the recent Casino Beats Game Developer Awards while also being shortlisted in four categories at the EGR B2B Awards 2021.