Isle of Man-based iGaming operator Real Luck Group Limited has announced the signing of a deal that is to see its mobile-friendly domain at utilize innovations from gaming marketing agency Publishme.

The Douglas-headquartered firm used an official Monday press release to proclaim that the alliance with the Turkish innovator represents the start of a campaign to ramp up its ‘customer acquisition efforts’ for by building on ‘its in-house content studio’ while simultaneously delivering on the brand’s ‘content marketing strategy.’

Important ingredient:

Thomas Rosander serves as the Chief Executive Officer for Real Luck Group Limited and he used the press release to declare that ‘content is a key part of our marketing mix’ for as online casino and eSports aficionados consume such entertainment ‘like no other generation.’ He moreover pronounced that his company’s Head of Content, Nevzat Ucar, ‘is highly experienced delivering content that resonates with targeted audiences’ and will now worth with the team at Publishme ‘to drive content that will bring eSports and gaming audiences on to our platform.’

Read a statement from Ucar…

“I’ll be leading our Publishme relationship to build our exclusive in-house content studio to convert our ideas and content strategy into action and realization. The Publishme team will support in creating written, visual and video content as well as graphic design, creating esports tournaments, helping on influencer management and production. They’ll work with us to convey our message to the eSports and gaming audience through our owned and managed channels.”

eSports entertainment:

Isle of Man-licensed offers fans of eSports in over 80 jurisdictions around the world the chance to place real-money wagers on a plethora of major events while moreover receiving associated live streams and statistics via a range of desktop and mobile devices. Real Luck Group Limited asserted that the platform has been built by a team of expert developers with ‘experience in the iGaming industry and a passion for eSports’ and gives punters the chance to enjoy a ‘betting experience’ surrounding Counter-Strike: Global Offensive, League of Legends and Dota 2 competitions.

Crucial connection:

For his part and the Chief Executive Officer for Istanbul-headquartered Publishme, Ozgur Ozalp, described his company ‘as a marketing agency in the rapidly growing gaming and eSports industry’ before additionally asserting that it is ‘always looking for new partnerships’ in order to ‘add value to our business and deliver the best content to the gaming community on a global scale.’

Ozalp’s statement read…

“I believe that the global vision of and the upcoming projects that we will develop and execute together will create a huge differentiator in terms of attracting customers. We’re excited that we will be able to share our projects and content with the global gaming community.”