One of the biggest UK sport betting operators with over 1,400 betting shops across the country, BetFred, has recently announced its latest partnership with Oxford-based casino game designers, Realistic Games (RG), that will see RG’s entire portfolio of hit games launched at BetFred’s online platform. The sport betting provider will now be offering a complete selection of games from both RG’s land-based and online offering, including their slot smash hits like the Super Graphics Upside-Down as well as their collection of virtual table games.
This partnership is yet another move forward for the UK operator, who recently massively expanded its land-based presence by buying 322 betting shops from Ladbrokes and Coral which were a prerequisite in a merger approval for the two companies. For this deal, Betfred undertook a £195 debt package to finance the shops and have since moved on improving their online presence as well with the help of a number of game studios, including Playtech and RG, who also power other high-profile betting/casino platforms.
Commenting on the partnership, CEO of Realistic Games, Andy Harris, said that the company was happy to be given the opportunity to power such a prominent and respected brand like Betfred. The people at RG also felt confident enough that Betfred’s users will find the games entertaining and engaging, no matter what platform they prefer to use, be it mobile, desktop, or tablet.
Betfred’s Commercial Director, Rusell Young, took the opportunity to comment as well and said that since the Betfred brand prides itself in providing their players with the largest selection of top game designs from the industry, the partnership with Realistic Game didn’t take much pondering. He also added that RG’s excellent slot designs and table games were a great supplement to their online offer and that he was certain it won’t take long before they become favorites at their online casino.