In the latest of a series of recent strategic partnerships, B2B iGaming provider and aggregator Relax Gaming has agreed a new deal with British games developer G. Games.

Part of the provider’s Powered By partnership program, the agreement allows the London-headquartered developer to access its operator partners, including leading brands such as Lifland and Kindred, and expansive distribution network.

“we see great potential in the mutual benefits of this partnership”

G.Games was formed in October 2018, the result of the successful merger of UK-based Gamevy and Berlin software studio Gluck Games, and now boasts a growing portfolio featuring a wide array of scratch cards, single-player bingo and Keno.

Powered By growth:

The deal sees yet another upsurging brand join Relax’s Powered By partner base, as it consistently signs platform-to-platform deals with top suppliers in the industry and heightens visibility with high profile operators.

Chief Product Officer for Relax Gaming, Simon Hammon, stated in an official press release…

“G.Games has been on a home-run since it merged in 2018, developing unique content that appeals to a broad range of player demographics and performs well in multiple markets.

“We see great potential in the mutual benefits of this partnership and look forward to offering its games to our integrated customers, boosting our portfolio with titles that will attract new audiences.”

Also commenting on the collaboration, Chief Commercial Officer for G. Games, Helen Walton, added…

“Customers have been urging us to integrate with Relax for several years.

“It’s been very clear to us that Relax has a magic recipe for making customers happy – and that means we’re absolutely delighted to be delivering our content via its platform and making those same customers even happier.”

Wildz promo:

The recent tie-up is on the heels of Relax Gaming’s announcement of its coming multi-million-Euro promotion with Wildz Casino. The major promotion will see “millions of euros in free spins” given away to players on the developer’s leading proprietary title, Temple Tumble, and kicks off on March 1st and runs for six months.

March release:

Be on the look-out for Relax’s new title, Mega Masks, due to launch in March. The Guatemalan-inspired game comes with a bit of a twist, as players have the opportunity to adjust the play style of the game through a “Mega Bet” feature.