Relax Gaming has enhanced its “Powered By” partnership program, having inked a distribution agreement with UK-based independent software company 1X2 Network.
The new partnership makes the British firm’s online casino content portfolio available to the B2B iGaming provider and aggregator’s rapidly growing distribution network. Included in the integration are games developed by 1X2 Network’s premium slots brand, Iron Dog Studio, which is responsible for innovative and imaginative titles such as 1 Million Megaways BC, Rainbow Wilds.
Iron Dog Studio‘s Branded Megaways, which in early November took home Game of the Year at the EGR Operator Virtual Awards 2020, will also be made available to operators. The bespoke and premium Megaways game can be customized to any client’s brand aesthetic, making them instantly recognizable and unique to the casino where the slot is played.
Additionally, 1X2 Network‘s status as a Powered By Relax platform-to-platform partner gives it access to the Estonian supplier’s broad network of operators, while also benefitting from “unrivaled speed-to-market,” along with “complete commercial independence.”
In a company press release, Chief Product Officer for Relax Gaming, Simon Hammon had this to say about the collaboration…
“1X2 Network and its Iron Dog Studio brand boast a collection of games that have made a real impact on the market and will be a strong addition to our platform offering.
“We pride ourselves on delivering technical excellence with an innovative approach, so to complete the integration seamlessly and in record time is a clear indicator that this partnership has huge potential.”
Expansion strategy success:
The collaboration comes as Relax continues to surpass growth targets, having over the last 24 months successfully carried out a challenging expansion strategy, partnering with some of the industry’s biggest online casino brands including its most recent partnership – sportsbook and online casino operator, Pinnacle.
For its part, 1X2 Network Chief Commercial Officer, Kevin Reid, said…
“The scale of this integration would normally make it a complex process but with Relax it was quick and flawless from start to finish.
“This deal both raises our profile among top-tier operators and expands our geographical reach, making this a partnership that has great strategic value for our company.”