B2B supplier for the online gambling industry Relax Gaming has added British independent bookmaker BetVictor to its growing roster of operators.

The recently inked deal will see the iGaming provider and aggregator supply its comprehensive portfolio of in-house developed and third-party casino content to the online sports betting and online casino operator.

this deal will allow us to service a range of markets

Under the terms of the content agreement, the Gibraltar-headquartered online casino and the multiple markets it operates within will gain access to Relax’s award-winning library of proprietary slot games, including such titles as the Wild West-themed, Money Train, along with Snake Arena, and the Aztec-themed, Temple Tumble, which has, since its unveiling on January 29, 2019, been a steady top-performer.

Additionally, “premium content and latest releases” from the supplier’s partner studios will also be launched across BetVictor’s channels, according to Relax Gaming.

Expand geographical reach:

Chief Commercial Officer for Relax Gaming, Daniel Eskola, commented in an official press release

“BetVictor is a well-established online casino with a solid history in the sector and we can’t wait to see signature titles from Relax Gaming’s portfolio live on its online and mobile channels.

“With BetVictor’s growing international presence, this deal will allow us to service a range of markets and further expand our geographical reach.”

For its part, BetVictor Director of e-Gaming, Turlough Lally, added…

“We were impressed with Relax Gaming’s simple aggregation model and diverse portfolio, featuring quality content that will be a great fit for the BetVictor brand.

“We are always looking to expand our offering with fresh new titles that appeal to various customer profiles and the addition of Relax’s broad range of online casino games will help us achieve that goal.”

The collaboration between the two companies is the latest in a series of deals penned by the British software company with leading brands within the online casino vertical, while the supplier’s growth strategy sees its network of Powered By and Silver Bullet partners continue to expand.

Aggregator partnership:

Further strengthening its current distribution network, the latest agreement is hot on the heels of a new aggregator partnership between Relax Gaming and Asian-focused provider of random number generator (RNG) games, live dealer solutions and betting offerings, Solid Gaming.

Per the deal, the supplier’s top titles from its third-party studio partners, such as Fantasma Games, Northern Lights, STHLMGAMING and Kalamba Games, will be integrated, in addition to Relax’s portfolio of quality in-house casino games.

Chief Executive Officer for Solid Gaming, Thomas Nimstad, said in a recent press release

“Relax Gaming’s extensive slot and casino game collection will make a valued addition to our platform and no doubt prove a major hit with both operators and players.

“The company’s commitment to flexibility and collaboration make it a fantastic partner to work with and we look forward to further developing our relationship in the next few months.”

Regulated by the UK Gambling Commission, the Malta Gaming Authority, the Alderney Gambling Control Commission, Romania ONJN and Spillemyndigheden in Denmark, Relax Gaming provides its partners with a stable of over 1000 casino games.