After launching its Green Gaming Predictive Tool in September, online casino and sportsbetting firm Mr Green and Company AB has now hired Canadian chartered psychologist Richard Wood to evaluate the potential effectiveness of the new dashboard responsible gaming innovation.

Stockholm-listed Mr Green and Company AB declared that its Green Gaming Predictive Tool is a ‘next-generation responsible gaming initiative’ that utilizes up-to-date and cutting-edge technology so that players can ‘understand and maintain control’. It stated that the desktop tool allows customers to continually monitor their own activities through the use of ‘a kind of speedometer’ where green indicates low dangers with red warning of higher risk behaviors.

Developed in partnership with Swedish responsible gambling and psycho-social health firm Sustainable Interaction AB following input from industry expert Sebastian Gassner, the Green Gaming Predictive Tool additionally analyzes player styles and allows Mr Green and Company AB to adjust its offerings and communications based on individual customer’s risk assessments.

Mr Green and Company AB explained that Wood is the owner of independent research and consultancy services firm GamRes, which specializes in the study of problem gambling and how to protect vulnerable players via the implementation of responsible strategies. And proclaimed that the findings of his investigation are to be published ‘for the benefit of the entire gaming industry and their customers’.

“The best way to constantly develop and move forward is to test, evaluate and be transparent,” read a statement from Jesper Karrbrink, Chief Executive Officer for Mr Green and Company AB. “This is how we and the gaming industry can learn what works based on our customers’ needs to control their own risk behaviors.”

For his part, Wood detailed that his evaluation of the Green Gaming Predictive Tool will combine behavioral data and player feedback in order to determine if competitors ‘get value from using this sort of high-tech tool’ before moreover investigating whether punters subsequently agree and act upon the information they are given.