Rock Gaming has announced they will no longer be known by the Rock Gaming brand and will be immediately known as JACK Entertainment. This change will affect the casinos owned by the brand, all of which are located within the state of Ohio and city of Detroit, Michigan.

The Chief Marketing Officer of JACK’s, Darlene Monzo, announced that the new brand is a new attitude and way of thinking. JACK is the voice of adventure and a rare friend who will entice you to step outside your comfort zone and forget your fears, allowing you to have fun and live in the moment. Chief Executive Officer of Jack Entertainment, Matt Cullen, called JACK the ‘future of entertainment’ and that the new brand will represent the company’s progressive spirit.

The rebrand of Rock Gaming comes just after the announcement in 2015 that the company had acquired the remainder of outstanding shares that provides 100% ownership of the properties. The company then took on the daily operational management of the ThistleDown Racino, Horseshoe Casino of Cincinnati and the Horseshoe Cleveland.

These properties will be renamed with JACK ThistleDown Racino to debut in early March. JACK Cleveland Casino will debut in May and June will see JACK Cincinnati Casino renamed. Later on down the line, Detroit Casino-Hotel Greektown will take on the JACK name as well.

With the changes, the brand will offer a new loyalty program titled ClubJACK. The program will be launched in the coming weeks and months, as the properties change names and the operational transition is completed.

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