British omni-channel online casino and sportsbetting solutions innovator, SBTech, has further expanded its presence on the world stage after announcing the signing of a five-year extension to its sportsbook supply deal with iGaming operator, Bethard Group Limited.
Deal to power additional growth:
The London-based developer used an official press release to declare that the new agreement will allow Bethard Group Limited to ‘drive further international expansion’ while cementing its place as ‘one of the leading Nordic and global betting brands.’
SBTech additionally stated that the arrangement is all part of its partner’s ‘continued aggressive international expansion strategy’ and will allow the Maltese firm to further ‘widen its international footprint.’
Confirmation of success:
Andrew Cochrane, Chief Commercial Officer for SBTech, explained that his company’s sportsbook solution comes complete with advanced in-play and pre-match betting features that have helped Bethard Group Limited to record ‘exceptional financial results’ across multiple prestigious markets such as the United Kingdom. He moreover described the extension as ‘testament to the increasing value’ of the partnership alongside evidence of the ‘high level of trust’ that exists between the pair.
Cochrane’s statement read…
“We work closely with our operators to grow their revenues and have a proven track record of delivering above-average market growth. Our goal is to always provide our customers with superior solutions that deliver standout value in the most competitive regulated territories and I anticipate even greater success for both companies as the latest chapter in the Bethard Group Limited story unfolds.”
For his part, Erik Scarp, Chief Executive Officer for Bethard, proclaimed that this summer had been his firm’s ‘most successful’ yet due to interest in the 2018 FIFA World Cup. He detailed that the operator’s The Zlatan Challenge football-themed prediction promotion, which was fronted by Swedish goal scoring legend Zlatan Ibrahimovic and offered a €200,000 ($226,470) prize pool, had also proved particularly successful.
Scarp’s statement read…
“Our partnership with SBTech has been a significant growth driver for the business across key markets and I’m delighted we have agreed a long-term extension in line with our rapid expansion into a host of new and emerging territories. Our continuing relationship with SBTech means the future is very bright indeed.”